Generate recognition of your Poughkeepsie business in the marketplace and separate yourself from the rest. Build your brand and give yourself a competitive advantage.
Whether a small or large business, you want to spread brand awareness and reach your target audience. Advertising is the key! Not only does it attract new customers, but it also allows you to communicate with your current customer base about other products and services that they may be interested in. Digital advertising offers the capability to hone in on your desired audience, meaning you won't need to invest in ads that won't benefit your business in the long run.
Affordable Promotions
Digital advertising can be an economical option compared to other traditional advertising strategies, such as TV commercials, radio, billboards, and print. Digital ads require fewer resources, making them a more affordable option.
Track Your Data
Digital advertising offers an invaluable advantage over its more traditional counterparts in that you can monitor how successful your campaigns are in drawing in new business. From the digital analytics, you can quickly see if any leads convert to sales.
Change in an Instant
Digital advertising offers unparalleled versatility compared to other forms of advertising, such as billboards and print ads. Whereas other forms of advertising must remain static once they have been submitted, digital ads can be easily adjusted and modified at any point.
Be in Front of the Right Audience
Unlike conventional advertising methods, digital marketing enables you to fully control who views your advertisement. You can tailor the content to attract customers that are more likely to purchase from your business.
Have some questions? Find the answers below.
We help our clients with ads on a variety of platforms, including Facebook, Instagram, LinkedIn, TikTok, Google, and Bing.
Depending on which of our marketing packages you choose, the spend for your ads may be included. If your ad spend is not included, that will be an extra cost. Please look at our marketing packages on our pricing page to see our packages.
PPC or pay-per-click ads are popular on Google searches and are usually displayed at the top of search results. PPC ads involve your business having to pay based on how many clicks your ad link receives.
Neither ad is better nor worse than the other. Facebook and other social media ads work differently than search engine ads like Google. Facebook targets behaviors and interests, while Google focuses on search intent.
Thankfully, with digital advertising, you can attach analytics to measure how many viewed or clicked your ad, if they filled out a form, or if they made a purchase from the ad. Digital advertising will track results on how successful the ad was.