Content is one of the most important marketing activites your business should be investing in, as content marketing is three times more efficient in producing leads for your business compared to any outbound strategy; 72% of businesses who have invested in creating engaging content for their customer/client base have stated they saw an increase in leads. As a small business you will also have a smaller marketing budget compared to larger sized businesses, which content marketing will provide your business with 3 times the amount of leads compared to traditional marketing and will cost your business 62% less than with other advertising efforts.
An effective content strategy can help build and improve your brand's reputation by establishing trust with your target audience that will create a positive image of your company; your business can utilize content marketing such as blogs, to provide important industry information to your customers/clients and leads to see you as the expert in your field, so they will see your business as the better option instead of your competition. Great content can not only provide your business with increased conversions, but it can also improve the efforts of your SEO by helping your website get more noticed with ranking for more keywords.
Our content professionals will meet with you to learn more about your business and industry, we will then discuss content ideas for the various marketing channels of your business; any content created will be sent to you to be read and authorized by you before being sent through the chosen marketing channel, from blog posts to your business website and much more. The content created for business will be created to not only inform your audience of what products/services your business can offer to them as well as how your products/services can solve their dilemmas.
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