Every business, regardless of industry, can now be found on at least one social media channel. Social media offers businesses an affordable way to get in front of their customers and target audience both organically (unpaid) or with more affordable paid ad options compared to Google ads or other types of advertising. Social media is also one of the best ways that your business can interact with your customers in a way that no other platform offers to build trust and long-lasting relationships with your audience.

There is an estimated 3.8 billion people who are using social media which equates to 49% of the world population and it is only going to continue to grow. The average user will also spend around 3 hours per day on their preferred social media channels which gives your business a number of opportunities to reach your target market. Today, 54% of customers have admitted to using social media as a way to research a company’s products or services by looking into reviews and recommendations before investing in the business.

Around 63% of customers are expecting brands to provide them customer service through their social media channels with 95% of customers following their preferred brand and connecting with them; being able to connect with their brand on social media leads to 71% of consumers recommending the brand to others if they are given a positive experience.