Every business, regardless of industry, can now be found on at least one social media channel. Social media offers businesses an affordable way to get in front of their customers and target audiences. Social media advertising also offers a much more affordable solution compared to Google ads. Social media is also one of the best ways that your business can interact with your customers in a way that no other platform offers to build trust and long-lasting relationships with your audience.
There are an estimated 3.8 billion people who are using social media which equates to 49% of the world population and it is only going to continue to grow. The average user will also spend around 3 hours per day on their preferred social media channels which gives your business a number of opportunities to reach your target market. Today, 54% of customers have admitted to using social media as a way to research a company’s products or services by looking into reviews and recommendations before investing in the business.
Around 63% of customers are expecting brands to provide their customer service through their social media channels with 95% of customers following their preferred brand and connecting with them; being able to connect with their brand on social media leads to 71% of consumers recommending the brand to others if they are given a positive experience.
As a busy business owner, you do not have the time to post different material on each of your social media channels or respond to likes and comments on all of your social media channels. Our agency takes this task off of your plate so you can focus on areas you are more needed in your business will we create strategies and content that will build your brand presence as well as build positive relationships with your customers and leads.
Our team will use tools that will allow us to configure the best times to post on your social media channels and what types of content your customers are interested in viewing. Our social media strategies will include the right content and images to post for your business which will focus on building your brand awareness, connecting with your customers on a more personal level, and staying top of mind with your target market to increase both your customer base and sales.
With a reported 4.33 billion active users, social media is one of the best and most cost-effective marketing strategies to increase your brand exposure. With an increase in awareness, your business will have the ability to build relationships and increase sales.
We create social media strategies by finding out which social media channels are best for your business, ideas, and designs to post, and we will measure your social media insights monthly.