Many small and medium-sized businesses do not believe they need a marketing plan and feel that it is only there for large coproation, but without a plan how do you know if your marketing is effective and getting you a proper return on investment? A marketing plan will help you keep track of the strategies that are working and eliminate those that are not so you can save marketing dollars as well as ensuring you are marketing to the correct audience (your target market) so you are not wasting your hard-earned money on those who will never buy from you.
A marketing plan will help keep your employees all on the same page as the plan will allow them to understand the company goals and their roles in helping to achieve the company goals and your business will provide better customer service since you will know what your customers wants from you. Your business will also be proactive rather than reactive, so your business will be better able to flex in the event it needs to enact changes such as what businesses had to do during the pandemic.
Our owner, who holds an MBA in both Business Management and Marketing, will sit down with your business each year and dicuss what your goals are for the year whether it is building brand exposure in new areas or increasing your sales. After deciding on the goals, April will then create a number of strategies for your business to help reach the intended goals. Our agency will then monitor the strategies making sure they are doing the job; if not, we will then contact you to let you know they are not performing well and after looking over strategies that are performing well, we will create new ideas to reach the goals and modify your marketing plan.
Each year you will meet with April or one of our other staff, going over what worked and what didn't the previous year and what goals were met and what new ones you would like to the up-coming year. Our plans are set up to ensure the created strategies are working and emiliminating those that don't so you are not wasting valuable marketing dollars and getting a proper return on investment from your marketing.
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